About Us
ABOUT US
Culture
Corporate Mission
Make Happiness Last Longer—Providing Equipment and Services for Energy Conservation and Emission Reduction
Corporate Vision
To be a respectable manufacturer in machinery equipment
Corporate Goals
Committed to becoming a leading supplier of technical equipment and services in the metallurgical industry
Corporate Values
Innovation is endless; creating value for customers;
Being honest and trustworthy—only mutual win-win can truly be a win; quality comes first, and quality determines success or failure.
Strategic Direction
Globalization, Servitization, Digitalization and Rejuvenation
Corporate Guiding Principles
Born in adversity, die in comfort.
Culture
Wealth disperses when people gather; wealth accumulates when people disperse.
Since putting into practice the wisdom of “Well-distributed wealth pools talents while unfair wealth distribution disperses talents”, Keda has successfully attracted numerous industry talents to join us as founding shareholders. This philosophy has since become firmly entrenched as the company’s core talent philosophy, creating a powerful atmosphere centered on value creators and the sharing of development gains, and continuously drawing like-minded talents to join its ranks.
Clearly distinguish between public and private matters.
To Uphold the purity and fairness of our systems, all relatives of management personnel are strictly barred from holding positions, thereby ensuring fairness in decision-making and transparency in management from the very outset, and safeguarding the organization’s integrity and smooth operation.
Fairness and justice, equal dignity.
The principle of “different positions, but equal dignity” is integrated into everyday details. Actions such as eliminating executive-only service counters, designating special parking spaces for leaders, and avoiding any form of preferential treatment all reflect Keda’s respect for every single employee.
Crow Culture
“Crow Culture” is one of Koda’s distinctive cultural features. Employees are encouraged to “speak more and dare to speak,” becoming “crows”—people who aren’t afraid to identify problems, boldly voice their opinions, and tell the truth—rather than mere “magpies” who only ever bring good news. He emphasized, “Words that are hard to hear are often invaluable; they help us stay alert and avoid risks.”
Fools Culture
We advocate the foolish enthusiasm of staying true to long-term principles without being overly concerned with short-term gains or losses. In fact, Keda was founded and is run by a group of like-minded “fools”—people who are down-to-earth, committed to their original vision of pursuing real industry, firmly refusing to chase quick profits or short-term gains. They consistently uphold their responsibility toward customers and product quality over the long term, place great emphasis on cost-effectiveness, and wholeheartedly embrace the fools culture.
The company's interests come first
This is also the essence of Keda’s Culture: “When personal interests, departmental interests, and the company’s overall interests conflict, one must unswervingly choose to safeguard the company’s interests. This is the guiding principle for judging actions.”
Phone:
Email:
Address:
26F, PlCC Building, No. 24, Business Outer Ring Rd, Zhengdong
New District, Zhengzhou City, Henan Province, China
Copyright © Henan KEDANEU International Engineering Co.,Ltd.